Knows Eyewear - Packaging Design
I developed a new packaging look for the Knows glasses. Working with their existing paper tube, I created many iterations and received feedback from Knows which lead to the two final ideas that are shown. One has many different face profiles, showing that Knows is committed to fitting a variety of face shapes. The second incorporated the K logo of Knows which when placed on the shelf would lineup to create the implied vertical aspect of the K.
Take a look ‘inside the box’
